Toronto Automotive Consulting, Ontario | Automotive Consulting Firm Blog

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  • What is SEO and how could it affect your business?

    Vanessa Serrao November 22, 2017 0 Comment

    SEO, or better yet search engine optimization, is the result of swaying a website’s perceptibility through an internet search Ask yourself this question; just how early and frequently does your corporation come up when you search it online? For instance, let’s say you own a car dealership and a potential customer types into Google “car dealership,” where does your business rank in the search results? It’s imperative to recall that SEO refers to “natural” search...

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  • What is Pay per click ads? (Google Adwords) and how could it affect your business?

    Vanessa Serrao November 23, 2017 0 Comment

    Pay-per-click marketing is a method of utilizing search engine advertising to produce clicks to your website/business, versus “earning” those clicks naturally. For example, you know those subsidized ads you frequently see at the very top of Google’s search results page, marked distinctively with a yellow label? Well that’s pay-per-click advertising (particularly) Google Adwords PPC. Let’s break it down in regards to how it works: Each time your ad is clicked on, it sends a user...

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  • The Importance of Training in the Workplace

    Vanessa Serrao November 24, 2017 0 Comment

    Training in the workplace not only provides opportunity, but also has the power to increase the knowledge within the workplace for all employees. But unfortunately many workers find that getting the opportunity to develop in the workplace can get pricey. Employees also feel that they miss out on work time while having to perform in training sessions. Overall, this can setback work duties or projects. In spite of the possible setbacks, training and development can...

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  • Best Websites to Shop for Used Cars

    Vanessa Serrao November 28, 2017 0 Comment

    As thrilling as it is to buy a new car the idea of searching and buying a car can actually be a little bit stressful. The process of going to car dealerships and having car salesmen breathing down your neck as you examine a selection of cars, demanding to put you in a different car at every turn and maybe also getting you to spend more money then you had initially planned on. Well a...

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  • Workplace Employee Turnover and How To Stop It

    Vanessa Serrao November 30, 2017 0 Comment

    When it comes to high employee turnover it inevitably puts and leaves a negative impact on the company. It is estimated that if it is needed to replace, find, train a new employee that it will cost double of an employee’s salary to do so. The best option is to decrease turnover in your workplace and here are some ways to do so: Hiring the right people from the start Hiring the right people from...

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  • What are VDPs and SRPs? And How Would They Affect your Dealerships Used Car Sales Department?

    Vanessa Serrao December 1, 2017 0 Comment

    VDPs and SRPsIn the greater than before intricacy of the used car industry, there are a massive amount of new factors that are significant, many of which are outside of the range of present administration awareness, such as SRPs and VDPs. SRP stands for Search Results Page and VDP stands for Vehicle Detail Page. When a buyer on a classified marketing site visits a page of inventory coming from a search, and your car happens...

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  • Why Golf is the Best Business for Networking

    Vanessa Serrao December 5, 2017 0 Comment

    Picture this scenario: a high profile businessmen walking by in golf apparel, and then building a high profile multi-million dollar deal is made. Well, it is a pretty widespread principle to show that there is a ‘business’ going on since a golf course is seen as an ideal platform for business chatter. The notion of being on a golf course is chosen for a certain reason. Believe it or not, numerous deals have been made...

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  • Why Processes and Policies are so Important in the Workplace?

    Vanessa Serrao December 7, 2017 0 Comment

    Policies and procedures are a vital part of any workplace. Both policies and procedures offer guidelines for daily instructions. They guarantee agreement with laws and rules, give direction for making decisions. Nonetheless, policies and procedures won’t benefit a workplace if your workers don’t conform to them. The idea of having to follow a particular set of rules can seem daunting. But policy performance is not just about subjectively enforcing workers to do things they don’t...

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  • The Importance of School Education in Car Sales Business

    Vanessa Serrao December 13, 2017 0 Comment

    When it comes down to it, attaining school education in any field is important. But looking particularly in the industry of car sales business, education is also important in this field. It is conventional that most auto sales training is fulfilled on right on the job with dealerships and private training agencies. Although it is known that there are rarely detailed academic requirements to become a car salesman, but many employers desire if one has...

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  • Green Car Manufacturers

    Vanessa Serrao December 14, 2017 0 Comment

    Many individuals consider their car to be an essential tool and part of their regular day-to-day ventures. Be that as it may, cars are significant polluters and can harm the environment. Green cars are generally substantially more ecologically inviting as they have fewer poison discharges and utilize maintainable fuel assets. Green cars are cars, which are more ecologically inviting than regular cars. It is typically how the car is fuelled, which decides if it is...

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  • How to sell more used cars faster today?

    Jon Toker 0 Comment

    https://www.youtube.com/watch?v=orP3zI6uGjk&t=4s How to sell more used cars is not the question you need to ask yourself. A real question is how can I sell more used cars faster? In this day an age every dealership in North America wants to sell more used cars, but if it takes you more than 60 days to sell a car, what is the point of investing all that money?Today, dealerships have a lot more tools than 10 years...

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  • Building A Positive Reputation for Car Salespeople

    Vanessa Serrao 0 Comment

    Building trust between an auto merchant and its clients is imperative to a productive sales technique. This ought to be clear in the marketable strategy, where funders hope to see the practicality of the organization once it is propelled. Gaining a clients trust is critical as a result of the terrible notoriety, merited or not, for auto sales representatives to attempt to exploit clients and due to the high measure of stress which the buy...

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  • Why People prefer to buy their Cars online?

    Vanessa Serrao December 18, 2017 0 Comment

    A big portion of consumers aren’t exactly enthusiasts of the typical car dealership experience. If given the chance, they would prefer buying their vehicle online and having the process done online as well, such as financing, price negotiation, back-office paperwork and home delivery.If anyone has purchased a car in their lifetime, you can probably understand why online purchasing is tempting. For a lot of people purchasing a car at a dealership is a stress. It...

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  • How are car sales doing in Canada for 2017?

    Vanessa Serrao December 19, 2017 0 Comment

    2017 has inevitably been a high for the automotive industry as a lot of sales were made in the month of October. According to Desrosiers Automotive Reports, specifically passenger cars are going down in sales and light trucks are going up. This is because people are purchasing more SUVs. Also, we have new luxury brands called Genesis owned by Hyundai. Evidently, they have increased their sales by 90% this year. DesRosiers Automotive advisors claim that...

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  • Best dealership management systems

    Vanessa Serrao December 20, 2017 0 Comment

    There are numerous factors to weigh while hunting down the best-fit dealer management system for your dealerships. Some of these include value, usefulness, size, functionality, and so forth. Claims and guarantees are tossed around the business voluntarily and it can be difficult to decode precisely what you'll get while running with one supplier over another. Be that as it may, the best dealer management systems dependably ascend to the best by meeting a couple of...

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  • What is a CRM System and why is it important?

    Vanessa Serrao December 28, 2017 0 Comment

    Customer relationship management (CRM) is the most grounded and the most productive approach to keeping up and making associations with clients. Customer relationship management isn't just unadulterated business yet in addition ideate solid individual holding inside individuals. Improvement of this sort of holding drives the business higher than ever of accomplishment.When this individual and passionate linkage is manufactured, it is simple for any association to recognize the real needs of the client and help them...

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  • Importance of following your standard sales process

    Vanessa Serrao 0 Comment

    The process of purchasing a car has been sustained over several years and continues to develop with each new age group of sales teams, new products emerging to the marketplace and the requirement to expand on original revenue flow and income centres. The basic procedure has stayed consistent and is intended with only one crucial purpose: to get a person a new car. 1. Meet and Greet A car salesman is taught to welcome the...

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  • Hydrogen powered cars readily available

    Vanessa Serrao 0 Comment

    A hydrogen energy component vehicle sounds quite extraordinary, however, in all actuality, it's only an electric auto that replaces the cumbersome, substantial and costly framework accused battery pack of a generally little, lightweight and costly electrochemical framework that produces power installed.The energy component is the framework's energy plant. In it, hydrogen gas drawn from a locally available pressurized tank responds with an impetus, commonly made of platinum. The procedure strips the electrons from the hydrogen,...

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  • Importance of having blog section on your car dealership’s website

    Vanessa Serrao January 3, 2018 0 Comment

    Are you a car dealer looking for significant ways to construct your business in a more efficient way and therefore make it stronger? If the answer to this question is yes make sure you’re putting emphasis on your content marketing. If you aren’t devoting time and money into it yet, now is the time to start.Blogging directs customers to youWhatever business you own and run these days, it is crucial to note that most sales...

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  • What is the difference between certified pre-owned versus regular pre-owned cars?

    Vanessa Serrao January 4, 2018 0 Comment

    If you’re wondering what the difference between a used and certified pre-owned car, it is dependability. Ultimately, there are positives and negatives to any choice, but when it comes to certified pre-owned vs. used, the assets tend to steer in the direction of certified pre-owned. You might ask why this is the case? Well, essentially there’s a price difference between the two. By comparing both, you’ll come to find that certified cars rank higher in...

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  • Buying used cars from franchised dealerships vs private sellers

    Vanessa Serrao January 5, 2018 0 Comment

    Are you looking to purchase a used car? Have you made the decision of what route you’re going to take? Are you planning to stop at a used car dealer or purchase from a private party? Are you aware of the distinctions amongst the two? When you come to a decision to purchase a used car, you have the option to purchase from either a used car dealership or a private party. Usually, purchasing a used...

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  • Best business networking sites

    Vanessa Serrao January 8, 2018 0 Comment

    With numerous professional networking sites to explore, how do you as a business owner and entrepreneur choose and discover the best networking site for your business? Simply enough, the one that gives you the opportunity to most effectively engage your audience and get more clients. With these networking sites, you’ll, of course, want to be most involved where your audience is very responsive, which is often set on where they are actually located. So here are the best professional working sites...

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  • Q & A with Jon Toker – Automotive Consultant

    Vanessa Serrao January 10, 2018 0 Comment

    Jon Toker is an automotive consultant for Toronto Auto Consulting and with the business, he has developed as a consultant as he has learned ways to improve. When you are in your career things will never be perfect and you will have your ups and downs, but it is all about taking the next step to work on your weaknesses. We will never move forward if we don't improve. Jon has been able to use...

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  • What does a business management consultant do and why you need them?

    Vanessa Serrao January 11, 2018 0 Comment

    Essentially, management consultants lend a hand to businesses to develop their routine and mature by resolving issues and discovering new and efficient habits of doing particular things. It's not only in the private sector either – a number of firms network with public sector businesses to help with expanding their services and, where essential, decrease expenses and provide beneficial savings. Consultancy firms offer administrations over all regions of business – from HR and advertising to...

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  • Best selling car in Canada for the last 2 decades

    Vanessa Serrao January 15, 2018 0 Comment

    While Canada has so many cars that people drive day-to-day, the best selling car in Canada for the past two decades goes to the Honda Civic. With totals sales of 66,057 Honda Civic models sold in 2014, the Honda Civic outsold the competition by more than 15,000 vehicles. And what's even more exciting, is that nearly all of the Honda Civic models were assembled in Canada by Canadians in Honda manufacturing facilities. The best-selling name...

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  • Cars available with self driving option

    Vanessa Serrao January 16, 2018 0 Comment

    You can call them whatever fancies you: self-driving cars, independent cars, or autopiloted rides. But at the end of the day, the point is that they are altering the way we drive — or better yet don't drive. As tech aspects have continued to challenge the significance of torque and horsepower, people are changing to a new class of vehicles that are linked to smartphones, parallel parking themselves and even braking before an accident can...

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  • Best website to advertise jobs for car dealerships

    Vanessa Serrao January 17, 2018 0 Comment

    Finding a reputable website to advertise jobs for car dealerships no longer has to be an issue as Dealer People is the place to look up. is a committed web-based interface concentrated on giving merchants qualified occupation competitors and a redid Learning Management System (LMS) to expand their capacity to adequately select, prepare, connect with and hold their representatives. Dealer People will probably bring merchants and their kin together. You'll have the capacity to locate the...

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  • The correlation between appraisals and selling more cars (new or used)

    Jon Toker January 25, 2018 0 Comment

    What does appraising more cars have to do with selling more cars? At the end of the day, unless that customer is buying a car you are not making money. Therefore why should you waste time with these appraisals, unless the customer is ready to buy and negotiate? Appraising is a long process and from time to time it can cause you to lose a deal. When cautious managers see these appraisals that aren’t worth...

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  • Losing the appraisal losing the deal

    Jon Toker February 9, 2018 0 Comment

    Most people don’t know it, but selling the trade is one of the top priorities for anyone buying a car, whether new or used. However, most dealers don’t take this concern seriously when the customer visits them. They either talk them out of trading it in or simply they are not doing a professional appraisal. Convincing a customer into selling it privately just puts more stress into the transaction, which reduces the chances of successfully...

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  • Best practices for interviewing sales staff

    Vanessa Serrao February 22, 2018 0 Comment

    Employing a salesperson is a high-stakes recommendation. An awesome salesperson won't simply create incomes for your business, however, will likewise win new records for your undertaking and fill in as a face for your image. A genuinely fabulous salesman can establish a decent connection anyplace, upgrading your organization's notoriety. Clients and customers jump at the chance to feel that they have a man they can trust related to your image, and a decent salesman can...

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  • Why responding to e-leads quickly will generate more appointments

    Vanessa Serrao 0 Comment

    What ought to be your dealership's objective when responding to e-leads? On the off chance that the prospect is asking about a particular vehicle, should your objective be to have them reexamine their decision and begin taking a gander at other accessible vehicles or specials? Should your objective be to urge them to visit your opposition? Would it be a good idea for it to be to drive them off, or would it be advisable...

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  • How today’s car shoppers search for their next car

    Vanessa Serrao 0 Comment

    The car industry is continually changing – vehicles themselves as well as the ways customers shop. A few sources foresee that 10 million self-driving vehicles will be out and about by 2020 and consistently, associated advances keep customers anxious to perceive what the following rush of headways will bring. While vehicles turn out to be more refined, so do shoppers themselves. They are more learned and approach more data online to enable them to settle...

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  • What to watch when you’re shopping for a used car?

    Vanessa Serrao February 28, 2018 0 Comment

    In the event that you are considering obtaining a used vehicle, you know how perplexing it can be. There are such a large number of things to consider that it can be overwhelming. This is even more genuine in the event that you are thinking about purchasing a vehicle out of the blue. There are numerous things to search for when buying a used vehicle yet one imperative factor is to give the vehicle a...

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  • Car brands with the highest reliability according to consumer reports

    Vanessa Serrao March 1, 2018 0 Comment

    When one is investing in a car, reliability plays an important factor. People want a car that is dependable and safe. Overall, most brands figure out how to make no less than one awesome vehicle, however very few have what it takes to convey steady quality over a few models. Consumer reports yearly image rankings perceive the ones that do. This year Genesis, the new extravagance mark from Hyundai, edged Audi out of the best...

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  • How dealerships waste money with online advertising

    Vanessa Serrao March 7, 2018 0 Comment

    In case you're similar to most purchasers, you overlook auto dealership ads in light of the fact that most are so unsavory. The issue is the medium, not the message. Car dealers are squandering their cash on publicizing, particularly radio, TV, and direct on the grounds that, consumers discover them neither supportive or dependable. Purchasers can be overpowered via car content, but instead, then block everything out, they're choosing the pieces that are most important...

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  • Why franchised car dealerships must be successful at used car sales department?

    Vanessa Serrao March 11, 2018 0 Comment

    A current research report condensed that the most elevated client 'faithfulness' (read: rehash business and referral business) has specifically corresponded to the CPO showcase. That just bodes well. In case you're offering a fresher vehicle with a remarkable guarantee for 20-40% not as much as the first MSRP, you're winning a great deal of hearts, psyches, and wallets. Not just that, you're shortening the purchasing cycle with that client. A significant level of CPO clients...

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  • What is Nada and how does it help car dealerships in North America?

    Vanessa Serrao 0 Comment

    So what does NADA stand for? And what does it have to do with cars? Well, the National Automobile Dealers Association (NADA) is an American exchange corporation showcasing to many unique and novel vehicle and truck dealerships.  Set up in 1917, the association is situated in Tysons, Virginia. As the car retail industry's essential exchange affiliation, NADA screens government enactment and direction influencing dealerships and distributes gauges and reports about industry patterns. American Truck Dealers, set...

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  • How to pick your digital marketing firm?

    Vanessa Serrao March 22, 2018 0 Comment

    With regards to picking an Internet promoting organization to work with, there are a couple of things you should consider to guarantee that you don't wind up 'office jumping' at regular intervals. 1) The greatest firms are not the best One may accept that the greatest organizations – or those with the flashiest customer list – are the best. That is on a very basic level not genuine. A large number of the greatest internet...

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  • Why social media marketing for car salespeople has the best ROI?

    Vanessa Serrao March 23, 2018 0 Comment

    Advanced promotion spending is developing and advertisers need to know how to advance it. An organization as of late led an examination to enable advertisers to enhance the adequacy of their email promoting, find benchmarks for particular enterprises, and help contrast and recognize where to progress. In the report, they evaluated the ebb and flow condition of email showcasing in view of a study about looking over 2,510 email advertisers from a scope of business...

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  • How much time does the average car shopper spend online before visiting a dealership?

    Vanessa Serrao 0 Comment

    The additional time somebody spends on the Web amid the auto shopping process, the more dealerships they are probably going to visit. That is as per an Autoshopper Study discharged, which inspects the utilization of computerized gadgets (PCs, cell phones, and tablets), sites and applications amid the auto shopping and research process. Overall, "car Internet clients" are shopping on the Web for about 14 hours before purchasing a vehicle. The individuals who burn through at least...

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  • How to keep customers happy

    Vanessa Serrao March 29, 2018 0 Comment

    You could complete a ton in an hour and a half. You could watch three 30 minute shows, walk six miles, or as a utilized auto merchant, you could make an outstanding consumer loyalty encounter amid the auto purchasing process at your dealership. Consumer loyalty at dealerships is most elevated inside the initial hour and a half. Following an hour and a half, consumer loyalty starts to drop. Contingent upon where a potential client begins...

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  • What is ZEV?

    Vanessa Serrao 0 Comment

    The Zero Emission Vehicle (ZEV) program is a California state control that expects automakers to offer electric autos and trucks in California and nine different states. The correct number of vehicles is connected to the automaker's general deals inside the state. What is a zero discharge vehicle? Under the ZEV direction, three unmistakable vehicle outlines are viewed as "zero discharge," however to fluctuating degrees. Module half breed vehicles join a regular gas fueled motor with...

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  • How artificial intelligence maintains a relationship with cars

    Vanessa Serrao 0 Comment

    While computerized reasoning car applications that include driverless autos get the most consideration, this is just a single of numerous utilizations for counterfeit consciousness in the auto business. In this article, we will take a gander at computerized reasoning car industry patterns to perceive what factors are driving this dangerous new market. Assisted Driving (Driverless Cars) In spite of the fact that endeavors to make driverless autos started in the 1970s, the absence of appropriate...

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  • How an Automotive digital Marketing firm Can Help Your Car Dealership?

    Jon Toker April 14, 2018 0 Comment

    The car buying habits are changing rapidly, and also the digital marketing strategies of your car dealership. To beat the competition, it is essential to adopt personalized content, trends and attractiveness, as well as advertisements. The best way to face these challenges is to entrust it to an experienced automotive digital marketing firm. These are the 5 important ways in which an automotive digital marketing company can help your car dealership.   01. By quickly...

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  • Should I trade-in or sell my car privately?

    Jon Toker April 15, 2018 0 Comment

    ‘’Should I sell my car privately’’ is the question I have been getting lately from my friends. They have been to car dealerships recently, and they believe that car dealerships didn’t give them fair value for their car. A close friend of mine (Let’s call him Mike) has a high mileage Nissan Sentra. He was looking to buy a new car and asked dealers to give him a trade-in value, and he has been offered...

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  • Ford Canada OKs public ownership of dealerships

    admin June 10, 2018 0 Comment

    Ford Motor Co. of Canada will allow publicly traded companies to own dealerships, reversing a long-standing policy and paving the way for AutoCanada Inc. to start acquiring stores across the country, should the dealer group so choose. “Ford of Canada has been reviewing the landscape of dealership ownership globally, and after consulting with dealers, we believe now is the right time to allow for public ownership of Ford and Ford-Lincoln dealerships in Canada,” Ford Canada’s...

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  • Everything you need to know about GEO fencing marketing

    Vanessa Serrao July 6, 2018 0 Comment

    It's valid that you are now able to target dynamic purchasers while they are in the showroom (or auto part) of aggressive auto dealerships in your neighborhood. It's a standout amongst the most talked about – and maybe most misjudged – lead age techniques the car business has seen to date. Also, the main issue is: geo-fencing is exceptionally powerful – and deadly – if utilized insightfully on contenders. It's the ideal sidekick to existing...

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  • ThreatTracer: What You Need To Know About Cyberthreat Intelligence If You Have A Business!

    Vanessa Serrao August 20, 2018 0 Comment

    These days there are so many businesses and corporations out there that people are unaware of and one of them is ThreatTracer (a cybersecurity company running out of Ryerson University's Digital Media Zone). But, Before we get into what the company is, I'd like to get into the concept of cyberthreat intelligence, and its relevance to businesses in order to get the bigger picture. When it comes to having, maintaining and running a business there...

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  • Mazda of Stoney Creek announce they are the Number 1 Certified Pre-Owned Mazda dealership in Canada

    admin September 20, 2018 0 Comment

    HAMILTON, ON, Sept. 18, 2018 /CNW/ - Mazda of Stoney Creek is happy to announce that they are the Number 1 Certified Pre-Owned Mazda dealership in Canada in the month of August. According to Mazda Canada's monthly ranking report 53 total deliveries were 15% of all the certified pre-owned Mazdas sold in Canada. This was a great success from a mid-sized dealership, which is located in Hamilton, Ontario. Dealer principal Hossein Totonchian said "This is the whole new way of buying a car, first price best price...

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  • Toronto Auto Consulting Joins Clutch’s Research of Leading Business Consultants in Canada

    admin November 6, 2018 0 Comment

    At Toronto Auto Consulting, we’re proud to have developed many strong partnerships with franchised dealerships in the automotive sector. Understanding the automotive industry isn’t always easy, especially when it comes to boosting sales for a dealership. At Toronto Auto Consulting, we’ve worked hard to learn as much as we can about the automotive industry and make sure that the solutions we offer to our clients are the best methods for bringing them closer to their...

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  • What is Vauto and how could it benefit your car dealership

    Jon Toker November 10, 2018 0 Comment

    One of the most prominent dealership management tools invented in the last ten years is undoubtedly Vauto. Why is that? Because if it has been appropriately used, it does deliver tangible results. During my tenure in the car business, I have heard mixed comments for this highly dynamic and useful tool. I have met automotive professionals who love the product, and some of them despise it. I am going to be talking about my first-hand...

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  • Everything You Need To Know About Toronto Car Loans

    Vanessa Serrao December 17, 2018 0 Comment

    Have you heard about Toronto Car Loans? Well if you haven't and if you’re searching for chances to get approved for your next car purchase which includes (cars, trucks, SUVs or minivans) in Ontario, then Toronto Car Loans is the place to choose. Toronto Car Loans is the quickest expanding car loan referral network in Ontario, not including credit. You will want to make sure to fill out the online application and be linked to...

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  • Number one CPO Mazda Dealership in Canada in 2018

    admin January 28, 2019 0 Comment

    HAMILTON, Ontario, Jan. 21, 2019 (GLOBE NEWSWIRE) -- Mazda of Stoney Creek is proud to announce that they are the Number 1 CPO Mazda dealership in Canada for 2018. "Not surprising because of the way we do business," said Dealer Principal Hossein Totonchian, he also said. "A strong team and a no pressure atmosphere allowed us to achieve this outstanding result." Mazda of Stoney Creek is also the fastest growing new car Mazda dealership in...

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