Jon Toker is an automotive consultant for Toronto Auto Consulting and with the business, he has developed as a consultant as he has learned ways to improve. When you are in your career things will never be perfect and you will have your ups and downs, but it is all about taking the next step to work on your weaknesses. We will never move forward if we don’t improve. Jon has been able to use effective tools like SEO for his business and use his knowledge of cars to excel dramatically. He has gained a vast knowledge of the ins and outs of what it takes to be a great an automotive consultant in Canada. Jon Toker is a strong believer in vAuto, digital marketing, SEO, working your database and Certified Pre-Owned vehicles. Years of experience in automotive business in Canada Jon Toker proved to be an automotive expert and a great leader. This Q & A showcases Jon’s journey as an automotive consultant and what he has done to get where he is today with his business.
1) What has been your biggest obstacle as a consultant?
There are a lot of people out there who actually try to do consulting, however, their only focus is a short-term financial gain for themselves. I personally believe consulting is a long-term commitment to your clients. You need to commit yourself to the business like it’s your own business. At the end of the day you need to move the gauge at the business you are consulting for. Also, a lot of consultants only like to give advice, but my approach is to get it done and show how it’s done. Due to other consultants approach most businesses are skeptical about consulting services and they don’t see the value in it.
2) What are three ways that you believe you could improve yourself as a consultant?
3) What do you consider to be a key way to draw in customers to blogs if they don’t like reading online?
4) Do you believe that SEO is an effective tool?
5) Which cars have you found to be dropping in sales?
6) What would you say is your biggest weakness?
8) Do you prefer working alone or with a team
9) Name some negotiating strategies that you find helpful.
10) Are there any downfalls to being an automotive consultant?
Overall, I love what I do and seeing results on the financial statement is my biggest enjoyment. It is hard to pinpoint downfalls as a consultant, but it does involve lots of driving and hours of reading are the only downfalls.