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What is SEO and how could it affect your business?

Vanessa Serrao November 22, 2017 0 Comment
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SEO, or better yet search engine optimization, is the result of swaying a website’s perceptibility through an internet search

Ask yourself this question; just how early and frequently does your corporation come up when you search it online? For instance, let’s say you own a car dealership and a potential customer types into Google “car dealership,” where does your business rank in the search results?

It’s imperative to recall that SEO refers to “natural” search results, signifying the results that become visible at the top of your search. Understanding, functioning, and strengthening your SEO standing is significant for many reasons, especially since it can have an effect on your business in a positive way.

Increasing website traffic. 

The earlier (or higher) positioning of your business will control how regularly your website will be visited. Take into account your own search practices – when you’re at your computer and type in an internet search do you place emphasis on the first 3-5 results, or the first page? Overall, the farther down you are listed, the lesser chance it will be that your site will be found.

It boosts diversity.

For those who are unaware, there are different types of SEO results. As many are aware, when you search things such as articles, images, videos, news, and businesses will come up. Thus, one efficient way to enhance your SEO ranking is to expand your portfolio. This can be achieved by integrating tags or as many call them “keywords” in images, videos, or blogs. It is important to remember that something like a how-to video or a blog can bring one client to your website or it can catch the attention of another. Just remember to be creative and think outside of the box.

It reassures reliability.

In regards to SEO, it functions by taking into account how people search. You have to get inside a person’s head and reflect on what words a possible customer would perhaps use to search for your corporation. Start by putting together a list of those keywords and make sure to attentively and reliably use them. For example, if you were the car dealership discussed above, what would be a likely list of terms or keywords you would include?

Consider what keywords you could use

With your list, take the time to incorporate those terms in blogs, social media posts, website content, or anywhere else on your website. This is what is known as “optimization.” Then this is when everything comes together and the SEO attraction begins. A search for the term “car dealership” will look for webpages for the term and position the results grounded on usage, simplicity of admission, and past page attractiveness/user engagement.


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